I was on a webinar yesterday that got me thinking about selling our services. How do we sell them, as in our sales process, and our perceptions about price, value, and affordability? What does the client expect and what do they think about the service they’ll get? The webinar was about Income Protection and what
Last week we looked at the issues for Judy and if she should trade through a company or stay as a sole trader. If you missed it see here. This week we are going to take a lighter look at some of the funny accounting stories. And some were a touch embarrassing at the time
Last week we looked at two clients of ours who we called Don & Juan. They had outstanding tax returns. The message was not to panic that it can be sorted. To see how they got on see here. This week we will look at our values. The team here is on a marketing
I got delayed writing our blog this week as I was on a webinar with the Institute of Chartered Accountants. The title for the webinar was “Growing Your Practice Online”. One of the discussion points was on social media marketing and the clue was in the name social. We are often guilty of not getting
It’s a battle for the ages. Like Ali v Frazier, or Federer v Nadal. Just less sweaty. The modern accountant vs. the traditional accountant. Who wins? Here we make a case for the former. Ding, ding. Round one. The traditional accountant is someone very much set in their ways. They’re not quite blowing the dust
